Social Media Optimization Guide: Creating Content for Different Platforms

1080p: 8 Mbps (standard) / 12 Mbps (60 fps)

4K (2160p): 35–45 Mbps (standard) / 53–68 Mbps (60 fps)

720p: 5 Mbps (standard) / 7.5 Mbps (60 fps)

Audio: 128 kbps (mono) / 384 kbps (stereo)

720p: 4 Mbps

1080p: 8 Mbps

Audio: 128 kbps (AAC) at 44.1 kHz or higher

Duration: 3 seconds to 10 minutes for native videos

File Format: MP4 or MOV

Optimal Duration for Ads: 15–30 seconds

Frame Rate: 30 fps or less

Audio Codec: AAC or MPEG4

Use Text-to-Video or Image-to-Video and request 9:16 aspect ratio in your prompt.

Generate videos under 60 seconds for Stories, under 90 seconds for Reels.

Use Lip Sync or Face Swap for engaging short-form content with a personal touch.

Add captions or text overlays for videos that auto-play muted.

Download the MP4 and upload directly — Magic Hour videos are watermark-free on paid plans.

Create videos under 60 seconds for maximum reach, though TikTok allows up to 10 minutes.

Generate multiple short clips (15–30 seconds each) and test different styles.

Use Animation or Video-to-Video with trendy art styles for higher engagement.

Keep file size under 50 MB if uploading from mobile devices.

Long-Form Videos: Generate content in 16:9 aspect ratio. Use Text-to-Video or Image-to-Video for visual storytelling.

YouTube Shorts: Create vertical 9:16 videos under 60 seconds.

Always upload the highest resolution available on your plan.

Use square (1:1) or vertical (9:16) formats for Stories — they auto-play muted.

Generate videos under 15 seconds for feed content to maximize watch-through rate.

Ensure your video's first 3 seconds grab attention.

Create professional content in 1:1 (square) or 16:9 (landscape) formats.

Keep videos between 15–60 seconds for optimal engagement.

Use Text-to-Video for explainer videos, case studies, or announcements.

Add captions or subtitles; LinkedIn users often watch without sound.

Square (1:1) format performs well.

Keep videos brief — under 30 seconds is optimal for viral potential.

Use Text-to-Video or Video-to-Video to create clip-worthy content.

1080p videos typically result in files 50–150 MB (depending on duration and complexity)

4K videos range from 150–500 MB

All outputs stay well below platform file size limits

Hook viewers in the first 1–3 seconds. Magic Hour's AI-generated visuals can be compelling hooks — use bold colors, movement, and text overlays to stop the scroll.

Add captions: 85% of social videos are watched without sound.

Use trending music/audio: Generate Lip Sync or Talking Photo videos with trending sounds for maximum viral potential.

Test multiple aspect ratios: A 1:1 square video often outperforms 16:9 on feed algorithms.

Post at optimal times: Platform algorithms favor consistent posting.

Monitor platform trends: Experiment with different Magic Hour style options and track engagement.

Reuse content smartly: Generate one video, then crop or resize it for multiple platforms.

Magic Hour ownership: You own all content you create and have full commercial use rights on paid plans.

Platform monetization: Instagram, TikTok, YouTube, and Facebook offer creator monetization programs. Magic Hour content is eligible, but platforms may require you to disclose AI involvement.

Copyright & Music: Always use royalty-free or licensed music in Magic Hour Lip Sync or Animation tools to avoid copyright strikes.

Add captions (burned-in or platform captions) to assist viewers who are deaf or hard of hearing.

Use high-contrast colors and readable fonts in text overlays.

Avoid rapid flashing or strobing effects that can trigger photosensitivity.

For Magic Hour features: Check the documentation or contact [email protected] with your video file details.

For platform-specific issues: Refer to each platform's official help center or community guidelines.

For file format conversion: If a platform rejects your MP4, use a free tool like HandBrake or FFmpeg to re-encode while maintaining quality.